The word “change” remains a key component at all political junctions.

This week we saw the President of the United States buying Google ad words to help convince the American public to vote for the (Democratic) Senate candidate in Massachusetts – pointing the ad to BarackObama.com:

“Save Ted Kennedy’s Seat – www.BarackObama.com – Vote on Tuesday to Elect a Democrat in MA. Find Your Polling Place!”

… and we saw a Republican victorious.

- Dave Behar, Founder, Chairman & CEO of ION®